Homework 2: Store Visit

The store I visited was Victoria's Secret.
The over ambiance of the store is brightly lit with spot lighting to accentuate key items. The store is also split in two areas, Victoria's Secret and Victoria's Secret Pink. The consumers I noticed shopping was anybody from teens to middle age adults. Most seemed to look middle class yet still a few college students who probably come from middle classes. The sales associates there are very friendly and helpful. If I could have bought one product today I would have bought the new Biofit 7-way bra.

My current impression of the brand is a young woman who wants to feel sexy about herself, has a fun attitude. She is middle class and a career woman and in the pink section which is a more college driven line I see college students with minimal budgets and want to be cute and comfortable for class.

(The website did not have tags for how people perceived Victoria's Secret).