Because we do live in a world of clutter and it is so main stream I think that people deal with it by ignoring it. When too much information is coming at a person they tune it out until you see the one the catches your eye. As far as marketers, there is not much to do to cope with clutter. All they can do is keep advertising because the minute they stop competition will knock them out. The future of advertising lies in innovation. Its all about coming up with new ways to get your message out and to hook your customer. The role branding plays is to keep your customer. This is done by providing quality assurance and will reduce brand parity making it easier for companies to switch their ads up because they know their customer will remain. Something I see and am brand loyal to is Dove soap.
Blog 5:
1. Rapaille's reasoning for why people buy what they buy is something I could possibly go along with and maybe even agree more if I could actually see the "code". But the way of thinking he says people go through I definitely agree with. I find myself wanting things that are higher priced or just seem to be better just because. In Rapaille's group they discussed the words used for luxury products and that to may be a reason for why people buy what they buy. I think he has really good ideas and knows what he is talking about, I would just like to see an actual code and what they exactly say.
2. I do agree with Frank that a word or words can pinpoint certain ideas or beliefs. Also, it can persuade people in one way or another. Words are very important and can be manipulated to get people to think or feel a certain way. As far as me and voting, advertising plays a huge role. I mainly see the short commercials that are played during campaigns rather than hearing the canidates talk themselves. So small, short words persuade me for certain parties.
3. Narrowcasting is a way to directly target the customers you are trying to reach. This is done by their system that can see where people spend their money and their interests. This as stated in the video will help eliminate clutter. I see this being really big in the near future because people buy with credit or debit so much that any purchase can be tracked and kept on file. This will make it easy for marketers to send out ads geared directly to past purches and showing customers other things they may like based on these purchases. An example of this would be, when I started ordering clothes online from certain stores, I all of a sudden began to recieve clothing magazines with the same style clothing as I had previously ordered.
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