Last Test Questions ch. 11, 12, 13, 15

*Chapter 11*
Q: What is designed to build long term loyalty and bonds with customers through the use of personal touch?
A:Customer Relationship Management (CRM)

*Chapter 12*
Q: What are stakeholders?
A: A person or group that has a vested interest in the company's well being

Q:What percent of consumers have strong political values and politically involved; True blue greens
a) 12% b) 9% c)3% d)5%
A: b, 9%

*Chapter 13*
Q:Which is not a convenience incentive of Internet Marketing
a)Time
b)Easy to locate merchandise
c)Repeat Purchases
A: C: repeat purchases

Q: Ads attached to email or other means of online communication
A: Viral Marketing

*Chapter 15*
Q: When is concept testing done?
A: Prior to ad development

Q: What does psychogalvonmenter measure
A: Sweat

Motrin Mom

Motrin Mom is a commercial ad that mothers all over twitter were very offended by. The mothers found this ad to be offensive because they believe that carrying your child around is the most healthy thing for your child and should not be joked around with. The mothers feel as though the carrier was belittled making it seem like it was the "fashionable" thing to do when they think of it as much more.
Here's one mothers feedback

After seeing all of the twitter post and received comments, the Consumer Health care lady McNell sent out an apology to bloggers and posted one on the Motrin web site. Also the Marketing VP Kathy Widmer sent out an apology stating that they to were mothers and will be taking the ad off of all media. (guess not youtube)
Some officials and others didn't feel as though the apology was very real. They felt like for a situation like this it shpuld have been more personal not an apology out the book.

If I were the PR person for Motrin I would have apologized but maybe changed the tone of the apology. Not just saying sorry but admitting to the commercial being offensive and let people know that it was not intended. I may even put out a new commercial to try and redirect the minds of the mothers offended by the first commercial.


(But in reality I feel like people need to take a joke!)
Info found in this blog is from: http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm

Catelog

I receive Victoria's Secret catalogs all the time, multiple times a month even. I know that I get them because I am a Victoria's Secret credit card holder. The catalog is always offering some sort of promotional code that can be entered when you order and a lot of times it works for me. It usually offers free shipping when you spend a certain amount of money. And a lot of times they have even better offers for their customers that have angel credit cards so that you continue to use their card. I have ordered from the catalog and online many times so I would say their catalogs are effective and I definitely plan to make future purchases with them.

Test Questions Ch. 7~11

*Chapter 7*
Q: Why is it that 20% of ads use celebrities?
A: Celebrities give a"stamp of approval."

*Chapter 8*
Q:Who formulates media programming that states where and when to place an ad?
A: Media Planner

Q:True or false...A share looks at the total number of TV households.
A: False, A share looks at the number of households who actually have their TV turned on. Ratings look at the number of TV households.

*Chapter 9*
Q: The money paid to retailer who is willing to bypass retailer/wholesalers is what trade promotion tool?
A: Drop-ship allowance.

Q:What rank are trade shows in B2B expenditures
A)1st B)5th C)3rd D)they do not have rankings
A: C) 3rd

*Chapter 10*
Q: Offering something at an unbelievably low price and then it may not be what it seems is?
A:"Bait and Switch" technique

Q:Name the 3 types of consumers discussed in class
A:Promotion Prone, Brand loyal and Price Sensitive

*Chapter 11*
Q: When banks offer other services when you go in to open an account this is referred to as?
A: Cross-selling

Online coupon

There's this website that has coupons for a bunch of different stores. Some can be printed out or used online. It seems to be the best thing I could find online and it has something that will work for everyone. So enjoy...Retail me not.

Point Of Purchase

The store I chose to go to was Kroger and please excuse the picture quality I had to use my phone to take these...but this is what I found:

In this first photo to the left with the refrigerator I think it is a good idea to have it there but it could look a little more appealing and be stocked a little better. I know when I go grocery shopping I usually grab a soda right out the fridge for the car ride home. Its conveniently located as well.


This magazine stand was placed right in front of the point of purchase and its in a good position for if there happens to be a longer line. The fridge with the sodas was right along side making it an easy look, but once you pass the magazines up they are behind you and not really thought of.




This candy section of course has good placement. It lined up directly with the soda refrigerator and is right there with you as you make your purchase. A great way to ad on sales to final purchases. Also, they were having a special on the candy which really stood out with the yellow tags. So now not only are customers buying one candy bar they can get 10 for $10. Some had other pricing but most were 10 for 10.



I really liked the set up of the florist area (shown in the pic below). They had vases small balloons that can be placed in flowers and even potting soil for plants that you may already have. So even if you're just getting some get well flowers you can go on and pick up any potting needs that you may need for the house.

2 day advertisement exposure

Monday June 1, 2009:
8:00: woke up to get ready for class
8:50: left for class. I dont really listen to the radio in Carbondale so didn't see or hear too much advertisement
9-11:00 class
11:00: went home and got on the internet. I just moved into a new apt so I dont have cable yet so I was searching for which cable provider I wanted. I was exposed to different advertisements about specials that each company was running
1:00: Left for my next class
3:30: drove to Murphysboro and saw ads for cars
4:00: Went to my job (Victoria's Secret) to pick up something and saw all of out promotions plus ads that JCPennys was running
4:30: went to verizon saw their ads about buy a blackberry get another phone for free.
5:00: Headed to my campus job saw ads on the mall sign outside, car dealer ads, as well as campus ads that they have on the banners( i forgot what they were advertising) .
9:00: Came home to an apt with no cable so I watch DVDs and see ads for more movies.
11:00 bedtime

Sunday May 31, 2009
9:00: woke up randomly and stayed in bed til about 12:00 maybe saw some ads on the cereal box
1:00 went and picked up a friend saw the same ol ads that are always around Carbondale
2:00 Came back home, like stated before, to an apt with no cable yet.
The rest of the day I was basically at home watching movies and laying around. So I pretty much just saw ads for more movies and a lot of old movies.
12:00 sleep.