The store I chose to go to was Kroger and please excuse the picture quality I had to use my phone to take these...but this is what I found:In this first photo to the left with the refrigerator I think it is a good idea to have it there but it could look a little more appealing and be stocked a little better. I know when I go grocery shopping I usually grab a soda right out the fridge for the car ride home. Its conveniently located as well.
This magazine stand was placed right in front of the point of purchase and its in a good position for if there happens to be a longer line. The fridge with the sodas was right along side making it an easy look, but once you pass the magazines up they are behind you and not really thought of.
This candy section of course has good placement. It lined up directly with the soda refrigerator and is right there with you as you make your purchase. A great way to ad on sales to final purchases. Also, they were having a special on the candy which really stood out with the yellow tags. So now not only are customers buying one candy bar they can get 10 for $10. Some had other pricing but most were 10 for 10.
I really liked the set up of the florist area (shown in the pic below). They had vases small balloons that can be placed in flowers and even potting soil for plants that you may already have. So even if you're just getting some get well flowers you can go on and pick up any potting needs that you may need for the house.
I wonder if the store would sell more by including candy in the fridge along with the soda? The soda is definitely an impulse buy. With the drink already chilled, it's obvious that the customer is more likely to buy the product. It seems like the same would hold true for other items too. I know a lot of people that prefer their candy chilled, especially in the summer.
ReplyDeleteI always tend to pick up a magazine and read it while I'm waiting to check out. It helps kill time while your waiting on the person in front of you to finish.
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