Last Test Questions ch. 11, 12, 13, 15

*Chapter 11*
Q: What is designed to build long term loyalty and bonds with customers through the use of personal touch?
A:Customer Relationship Management (CRM)

*Chapter 12*
Q: What are stakeholders?
A: A person or group that has a vested interest in the company's well being

Q:What percent of consumers have strong political values and politically involved; True blue greens
a) 12% b) 9% c)3% d)5%
A: b, 9%

*Chapter 13*
Q:Which is not a convenience incentive of Internet Marketing
a)Time
b)Easy to locate merchandise
c)Repeat Purchases
A: C: repeat purchases

Q: Ads attached to email or other means of online communication
A: Viral Marketing

*Chapter 15*
Q: When is concept testing done?
A: Prior to ad development

Q: What does psychogalvonmenter measure
A: Sweat