Motrin Mom is a commercial ad that mothers all over twitter were very offended by. The mothers found this ad to be offensive because they believe that carrying your child around is the most healthy thing for your child and should not be joked around with. The mothers feel as though the carrier was belittled making it seem like it was the "fashionable" thing to do when they think of it as much more.
Here's one mothers feedback
After seeing all of the twitter post and received comments, the Consumer Health care lady McNell sent out an apology to bloggers and posted one on the Motrin web site. Also the Marketing VP Kathy Widmer sent out an apology stating that they to were mothers and will be taking the ad off of all media. (guess not youtube)
Some officials and others didn't feel as though the apology was very real. They felt like for a situation like this it shpuld have been more personal not an apology out the book.
If I were the PR person for Motrin I would have apologized but maybe changed the tone of the apology. Not just saying sorry but admitting to the commercial being offensive and let people know that it was not intended. I may even put out a new commercial to try and redirect the minds of the mothers offended by the first commercial.
(But in reality I feel like people need to take a joke!)
Info found in this blog is from: http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm
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I would say that is a good PR plan. I also believe that keeping it personal makes it more effective as well.
ReplyDeleteI don't know if I would put out a new commercial right away. I would wait until things calmed down so the new commercial wouldn't feel or get labeled as a cover up.
ReplyDeleteyes i agree that people should be able to take a joke and not take everything so seriously all the time. But really, i don't know if i would be upset at the ad because im not a mother yet.
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